Vespa GTS 300 super, when style meets sporty

The Vespa GTS 300 super is the latest Piaggio scooter and the most powerful Vespa ever produced. It features a modern and powerful four valve liquid cooled engine and electronic ignition. The unique style and classic design come together with the sporting tradition to bring you a product that has long been the synonym of lifestyle. This sporty and fun model comes in red, black and white.

Since 1946, when the first scooter was launched by Piaggio, Vespa has been the most popular scooter in the world becoming a myth and a fashion statement. It has represented the expression of modern design and the trends of young people for generations. Vespa continues to be the perfect example of an ever lasting legend in the history of industrial design.

Piaggio today is synonym with Vespa however when the company started in 1884 the core of the business was ship interior design to then move to the aeronautical sector. Immediately after World War II, Enrico Piaggio was determined to come up with a product for the masses at low cost. The prototype known as the MP5 was created based on a small motorcycle for parachutists. Enrico didn’t like the prototype and asked Corradino D’ascanio, an aeronautical designer, to redesign it. Corradino in a few days refined the drawings influenced by aircraft design and the first Vespa was produced in Pondedera in April 1946. Enrico Piaggio himself looking at prototype MP6 gave its peculiar name which is Italian for “wasp”.

It was an immediate success! Riding a Vespa was soon synonym with freedom and easier social relationships. It found its way into literature, advertising and cinema where the famous scooter left its mark. The image of Gregory Peck and Audrey Hepburn on a Vespa in the movie Vacanze Romane has become a classic in movie history.

Just four years after its debut Vespa was manufactured in Germany and the following year licensees opened in Great Britain and France. Soon the scooter was produced in 13 countries and marketed in 114 including Australia and South Africa. By 1956 Vespa had reached the 1 million mark, 2 million by 1960 and 10 million by 1988. Vespa has sold 16 million units to date consolidating its status in the motorised two-wheeler sector and as lifestyle icon.