Parah continues to affirm its authority in beachwear

Parah continue to amaze us with the original prints and stylish designs of its 2009 collection with a fantastic selection of bikinis, fashion swimsuits, beachwear and matching accessories.

Founded in the 1950s in a northern Italian town as a small lingerie workshop, today the Parah Group is a leader in swimwear and underwear design. Every year the company produces about a million pieces that are sold worldwide.

Parah’s identity is represented by different labels to suit every woman’s taste and needs: Parah Noir, Parah, Impronte di Parah, Off Limits and Sabbia.

Parah Noir is specifically designed for the sophisticated and sensual woman who demands a type of swimwear that is aggressive but stylish.

The Parah label is fresh and sexy, with a predominance of floral motifs and one colour pieces. Styles include push-up in multiple cup sizes, sliding triangle bikinis and fashion swimsuits. All labels come with a great range of accessories such as beads, belts, bags and bangles.

Impronte has a fantastic selection of geometrical prints and bright colour body shaping bikini with extendable bras in multiple cup sizes and padded swimsuit with underwire support. The St Tropez is perfect for the voluptuous woman who needs a strong cup size, this model is available in cup sizes C/D and E.

The Sabbia line is colourful and young while the Off Limit collection has a good balance of animal prints and bright coloured geometrical motifs. My favourite from this line is the leopard sliding triangle bikini, also available in push-up, with the matching short skirt and fashion dress.